Client: TikTok LIVE

Agency: Moonlab Productions

Role: Creative Direction, Design, Strategy

For the launch of Fujifilm’s X-Half camera in Los Angeles, I developed the creative concept and designed a suite of experiential touchpoints that brought the product’s hybrid photo experience to life. Working closely with the fabricator, producers, and the client team, I conceived and executed fabricated photo moments, interactive installations, environmental signage, printed materials (menus, wayfinding, event signage), and an experiential swag activation featuring a custom-built gumball giveaway machine.

My approach centered on creating moments that would not only showcase the camera visually, but encourage guests to interact, capture, and engage with the brand in authentic, playful ways.