Client: Uber Eats

Agency: Special Group

Role: Designer

For this international Uber Eats campaign featuring Tracy Morgan and Sarah Silverman, I worked as the production designer translating the creative concept across a wide range of out of home and digital placements.

Working with the team at Special Group, I adapted the campaign across multiple applications including large format billboards, transit shelters, and digital banner ads. Each placement required strategic consideration of scale, viewing distance, and context to ensure the humor, typography, and visual hierarchy remained impactful across every format.

The result was a cohesive campaign that carried the personality of the concept consistently across both physical and digital media at national scale.